The Daily Quarterly: What made you want to be in the jewelry business?
Aleksandra Alekhina: Since my childhood, I have loved creating. At first I started to sew. Then do hairstyles (which was my profession for nearly 10 years). Then there was a collection of clothing and accessories. I made bracelets and necklaces at home while watching my kids. It was then my husband who encouraged me to start a new business and launch a collection of silver jewelry. Considering most of my customer base over the years was in the beauty industry, we had customers from the very beginning.
TDQ: Who was your favorite jewelry designer growing up?AA: My favorite designers are Lydia Courteille and Stephen Webster… They really make the pieces of jewelry art.
TDQ: What was the first piece of jewelry you ever designed?
AA: While I was studying to be a stylist, we had to make strange accessories made out of hair. That was my first.
TDQ: What is the best advice you have ever gotten?
AA: Never do business with the friends. Or you will have one less friend afterwards.
TDQ: What is the worst advice you have ever gotten?
AA: You have to do what the clients want! It is actually necessary to feel and do only what is valid to your liking! I want to be different and not just the same as everyone else.
TDQ: Who are your influences?AA: Happy people around me. Smiles and people with positive life attitudes. All that gives me the power to create.
TDQ: Tell us about Jolie Jewelry
AA: Jolie Jewelry it is a small Russian company that makes jewelry for women who like to look like an individual and who like change… Our customer is someone who never wants to stay unnoticed.
TDQ: Quick: Pierre Cartier or Henry Dungy?
AA: Henry Dungy :)
TDQ: Where do you see yourself and Jolie Jewelry in five years?
AA: If you want to make God laugh, tell Him about your plans. I have many goals ranging from company growth in the USA and Australian markets, to creating new and exciting jewelry pieces. But the main idea is always about moving forward and doing something… Then you have a chance that dreams become true.
Keep checking out http://www.joliejewelry.co for updates!