The Daily Quarterly: What made you want to be in the wine business?
Sarah Liberatore: I was lucky to grow up in the food and wine industry. From a young age, I travelled to incredible wine expos in Europe. Being immersed in the European wine culture with so many passionate winemakers sealed the deal for me. I knew I wanted to spend my life working with wine.
TDQ: Who was your favorite entrepreneur growing up?
SL: That’s a tough question. I was madly in love with the Spice Girls and their entrepreneurial spirit. I also remember watching Oprah Winfrey with my Mom and was intrigued by Oprah’s ability to build brands, stories etc.
TDQ: For those not yet familiar with your company, tell us about STLTO…
SL: A couple of years ago, at the age of 22, I created a wine brand called STLTO that appeals to women’s taste, packaging and philanthropic sensibilities. The wines are made from start to finish by women in Abruzzo, Italy at my family’s winery.
Sophisticated, Timeless, Lavish Trendy and Outstanding – Just like the amazing women in my life. From the vineyard and cellar to administration and production, STLTO is an all-woman run operation and we celebrate women with my brand by marrying Italy’s best assets – wine and fashion!
The response to my story and the wine has been rewarding and I am so honored that the US market appreciates what I am doing. The support from total strangers especially from females has been overwhelming and humbling. I’ve made friends across the United States. This is something that I will not forget. I plan on meeting each and every one to thank these people personally. It amazes me every time I receive messages, letters and photographs of women drinking the wine together.
TDQ: You founded the company while in your early 20s. Did people think you were crazy starting such an ambitious undertaking as winemaking?
SL: Everyone thought I was crazy, including my parents!
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