Los Angeles—Are you among the billions of people who want to learn more about Ashton Kutcher’s role on “Two and a Half Men?” There’s a hotline for that. And, thankfully, up to the season premiere next month, plenty of roadside billboards to get the word out about it.

Two 78 foot-tall billboards towering over the 405 Freeway in Southern California shout out the messages “888-Why-Ashton — Get the Facts” and “Charlie’s Gone — 1.79 Billion Celebrating. Find Out Why.”

The signs are part of CBS’s Why Ashton Now? campaign established in June with an eye (Get it? “eye?” CBS? Ha!) toward educating Americans about Kutcher and the show’s new direction.

The billboards are just two of more than 50 signs lining highways and gas station restrooms across the country during August, as filming begins on the new season of CBS’s top rated comedy.

The Why Ashton Now? project has also used television and newspaper ads, Twitter and community booths to promote the hotline. Its website, whyashtonnow.org, features information about the program, Kutcher’s filmography and a tool for users to arrange tours of the “Two and a Half Men” set.

Rumer Willis, the coordinator of the Why Ashton Now? project, said the hotline, which has been averaging nearly 60 calls a month, is aimed at dispelling myths about Kutchers’s character.

“What we’re doing is trying to provide people with the means of obtaining accurate information about the show,” Willis said. “There are a lot of people who feel that Ashton’s new character needs to step out and make certain his character is appropriately represented. If we don’t do it, someone else will, possibly Charlie Sheen or Topher Grace, and there’s a good chance that he will be misrepresented.”

Calls to the toll-free hotline are answered by volunteers from theWest Hollywood community who are concerned about the image of “Two and a Half Men” and want to help ease the transition for viewers.

Volunteers for the hotline receive extensive training but are not required to be scholars or own televisions.

The most frequently asked question: What does Ashton know about comedy?

 “When we get these types of calls some people get confrontational or angry on the phone,” Willis said. “But we welcome that.”

“The fact they are calling and are willing to engage in discussion means something,” she said. “They have concerns, they want a dialogue. We listen and we give that to them.”

“We just want to educate people and show American viewers that Ashton can be accepted and not detested.”